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In just over a decade,
influencer marketing has
grown from a $1.7 billion niche
into a $47.8 billion force.
The herd has never been bigger,
and the noise has never
been louder.
So loud it’s all starting to echo.
You've seen it:
the same references recycled,
formulas rewarded, ideas renamed
and repackaged, then applauded.
Yet your questions remain unanswered -
how can we actually measure
influencer effectiveness,
how do we scale efficiently,
what does ‘good’ really look like?
The influencer industry is stuck in a loop,
mistaking a spiral for momentum
and repetition for reassurance.
Quick to optimise and
even quicker to move on.
But influence takes time, and we’ve built
the tools to see what the herd couldn't.
Did you know only 21% of the impact of
influencer revenue is seen in the first week?
Nearly 1/2 arrives within the first month,
and almost 80% takes up to two months
to materialise.
We see you, watching and waiting.
Still asking - trying - still…unsatisfied.
Something is wrong.
Your intuition is right - you are not lost.
That doubt you’re feeling, we call direction.
Because fundamentals still work.
Performance still matters. Growth is still possible.
You've just been told to
look in the wrong places - for every
£1 of influencer revenue tracked,
we’ve found £4 goes unclaimed.
Now isn’t that worth your attention?
Come with us;
we’ll hold your hand as you hold your nerve.
The echo chamber cannot find you here.
Charlie Oscar welcomes you
to the open field.
